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This website states the following, "Flame Retardant Chemicals and Textile Specialties." Our analyzers viewed that the web site also stated " BUILT INTO THE SKIN OF THE FIBER." The Website also said " COOLCARE is the patented revolutionary alternative solution responding to consumers needs. With its exceptional sustainable profile, COOLCARETM is built into the skin of the fiber, retaining its durability withstanding friction and laundry cycles. Billions of tiny transparent PCM containing capsules are locked into a membrane and is based on an exclusive and unique patented ." The website's header had ctf2000 as the most important search term. It is followed by ctf 2000, flame retardants, and flame which isn't as highly ranked as ctf2000. The next words they uses is retardants. chemical specialities was included and might not be understood by web crawlers.